Eating well doesn’t mean eating bland food, which is why we want our plant-based drinks to offer you taste while being healthy. Because if you can make it tasty and additive-free, why not do it? You have the right to know what you eat and we have nothing to hide.
OUR PURPOSE
OUR HISTORY
YOU HAVE COME TO SWALLOW
THE WORLD, NOT ITS ADDITIVES
WHEN YOU PICK UP A NATRUE BRIC YOU CAN:
1.Read the list of ingredients without having to use a magnifying glass.
2.Know what each ingredient is (because to eat well you have to know what it contains).
3.Remember that the 2 previous points should be present in any food product.
AND HOW DO WE GET AN AMAZING
TASTE WITHOUT USING ADDITIVES?
Well, with a great team that never stops thinking of solutions so you won’t read ingredients like Gellan Gum (E-418) and Carboxymethyl Cellulose (E-466) in our products. We prefer to invest in innovation and quality ingredients, rather than having to deal with those E-s with numbers next to them that no one understands. Not using additives is not the easy path, but it is the only one we can follow if we want to take care of what we eat.
HOW WE DO IT AT NATRUE
OTHER BRANDS /
FOOD INDUSTRY
Combatting bad practices in the food industry is no easy task, but we’re working on it. And if you’ve come this far, it’s because you also care about knowing what you put into your body. So thank you, because when you choose us you bring us closer to achieving additive-free nutrition.
MORE THAN 30 YEARS DEMONSTRATING
THAT ANOTHER WAY OF DOING
THINGS IS POSSIBLE
In the early 90s, in Viladrau, Catalonia, Josep María Erra made a very brave decision:
Instead of continuing the family dairy tradition, he opted for plant-based drinks when almost no one was talking about them. The easy thing would have been to stay put. But he knew there was another way to do things (and give the cows a holiday).
So, in 1991 we were founded as the first plant-based beverage factory in Spain.
Because doing things right matters. And yes, people care about what they eat, just as we do. We continue to demonstrate that you can be in the food industry without giving up what you believe in. This is how we began, this is how we continue, and this is how it will always be.
